Arranging the sale of products or providing services in a way that benifits the business person. Some forms of coloring are ethically questionable, others are not, Redlining areas of a city is a method used by some lending institutions to define risk. Those areas surrounded by a red line are seen as too risky to lend money based on prior experience. But, there are more subtle forms of coloring. Business people tend to focus on risk. If a potential client is troublesome even before business is done, they assign higher risk to to the service and charge more money.  After twenty or thirty years in business it is fairly well-known where the problems lay. While coloring touches on the legal term discrimination in some cases, small business decisions favor a minimum of risk and a maximizing of profit particul in businesses where the profit margin is slim.

Coloring in Contracts